BASIC INTRODUCTION DIGITAL MARKETING

Digital marketing is form of marketing products or services that involves electronic devices. It is the marketing efforts delivered over a digital channel- specifically the internet, mobile and other digital medium that are technically included.

Also, it refers to advertising delivered through digital channel such as search engine, websites, e-mail, and social media. Digital marketing can be done both offline and online.

The two main pillars of digital marketing are online marketing and offline marketing.

Online marketing is the form of marketing which uses the internet to deliver promotional marketing messages to consumer. Also, it have a wide range of marketing element in business mechanism.

The big 7 categories of Online marketing are:

1.      Search Engine Optimization (SEO)

2.      Search Engine Marketing (SEM)

3.      Social Media Marketing (SMM)

4.      Content marketing

5.      Pay per Click advertising (PPC)

6.      Affiliate Marketing

7.      Email Marketing

1.      Search Engine Optimization (SEO) - Website owner to optimize their websites for search engine and thus improve search engine ranking. It is the process of  affecting the online visibility of the website on a web page.

2.      Search Engine Marketing (SEM)- Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results page (SERP).

3.      Social Media Marketing (SMM) - In social media marketing that helps to utilizes social networking websites as a marketing tool. It is the challenging platform and website to promote a product or service.

4.      Content Marketing- is the marketing more focus on target audience and creating more content in the marketing efforts. Content must be effective and efficiency to the audience.

5.      Pay per Click advertising (PPC) - is a way of using search engine advertising to generate clicks to the website. It is well designed and run smoothly business that what the pay for it.

6.      Affiliate Marketing- Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. 

7.      Email Marketing- Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Offline marketing It is the marketing tool that spread the  services offline requiring to develop all plans before implementing campaigns. Many companies treat their website to their marketing efforts.

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Here are the big 4 categories of offline marketing are:

1.      Enhanced offline marketing

·        Electronic billboards

·        Digital product demos

·        Digital product samples

2.      Radio marketing

·        Radio commercials

·        Show sponsoring

3.      Television marketing

·        TV commercials

·        Tele-shopping

4.      Phone marketing

·        Cold calling

·        Text message marketing

Conclusion

Best SEO Company Bangalore : Digital marketing play a vital role in the organization. It help to create a marketing efforts at the digital platform. So, digital marketing is about utilizing digital technology to achieve marketing goals in the future aspects.

However, it remains a helpful term because digital marketing requires a certain skill set to utilize the digital technology effectively.