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BASIC INTRODUCTION DIGITAL MARKETING

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Digital marketing is form of marketing products or services that involves electronic devices.  It is the marketing efforts delivered over a digital channel- specifically the internet, mobile and other digital medium that are technically included. Also, it refers to advertising delivered through digital channel such as search engine, websites, e-mail, and social media.   Digital marketing   can be done  both offline and online. The two main pillars of digital marketing are online marketing and offline marketing. Online marketing  is the form of marketing which uses the internet to deliver promotional marketing messages to consumer. Also, it have a wide range of marketing element in business mechanism. The big 7 categories of Online marketing are: 1.        Search Engine Optimization (SEO) 2.        Search Engine Marketing (SEM) 3.        Social M...